So, to take Charles at his word, let’s give this a go, with the aim of overcoming The Block.
Before we start, yes, I am aware of the obvious irony of writing about writer’s block. However, as my writer’s block is currently consuming any creativity relating to anything else, it seems this is the only topic about which I’m actually qualified to write about at present.
All my life, I wanted to be a writer or some sort but never really got off the ground in that respect (career wise), until now, where I have become a content manager for a digital brand and am responsible for writing nearly all their content. It is not exactly writing a best seller but it is at least a start! It is a horrible coincidence therefore, that I seem to have hit a creative quagmire and can’t seem to write anything particularly inspiring, at the one time my job demands that I do.
Perhaps that is the problem? Being creative on demand is often the challenge of writers and designers in corporate situations around the world. Creativity, by its very definition, is not constrained by the 9 to 5, by office regulations, by sitting at the same desk every day, making that kind of role an automatic challenge. The regularity of my job could be the reason why my copy is coming out so uniformly uninspired and repetitive.
I have tried to shake it up a bit, as much as possible, within an office environment. I have locked myself into various different rooms around the office to try and remove myself from the distraction of colleagues and to get away from the desk itself, to somewhere new. I have also discovered I write much better with an actual pen and paper, (I know, I’m old school!) not a blank page of MS Word. I also write better in the afternoons. It’s been interesting to find out my own personal preferences that I’d somehow never even realised before, like I’d been keeping secrets from myself.
However, at present, I still feel a sense of dread when I have to write, like my creativity has disappeared behind a cloud as soon as I put pen to paper. This is not right. I became an English student because of my love of words and my love of writing, and I wanted a job where writing was an integral part of it. I used to write for pleasure when I was a little and well into my teens, disappearing into stories of my own making. Where has that gone? I am determined to get it back. I miss it.
I tried to start a blog, to force myself into writing, but I couldn’t even get past the sign up process as I was utterly stumped as to what to name the blog in the first place. Yes, I write for work, but writing content for a market research website is not half as fun as writing for yourself, and I’m also convinced my current output is not nearly as good as it could be without writer’s block hanging over me, taking away any originality.
I have Googled the answer. Everyone has different advice, but the most comprehensive I found came courtesy of an American writer, published author and (from what I can tell) self-help guru, Jeff Goins. His points that spoke most to me were about how you prolong writer’s block, not how you overcome it:
- You do not overcome writer’s block by refusing to write until you feel “inspired.”
- You do not overcome writer’s block by procrastinating or making excuses.
- You do not overcome writer’s block by wallowing in self-pity.
I realised I was guilty of all of these. I had found ways to avoid writing, to keep it out of my life, waiting to be inspired, expecting for creativity to walk right back into my brain, for a fully formed novel to just appear, clamouring for me to write it down if I just gave it long enough – in much the same way that JK Rowling says Harry Potter “just strolled […] fully formed” into her mind.
This is obviously not the way. Unless you’re incredibly lucky (or awesome) like JK, you have to work at it. As [my new guru] Jeff says: “The fail-proof way to overcome writer’s block is one you already know. In fact, you’ve been avoiding it this whole time […]. You overcome writer’s block by writing.”
Thanks Jeff. Obviously in our heart of hearts we all know this, but the simplest answer is often the hardest to execute. However, this small essay is testament to me giving it a go!
With that in mind, I am also taking up a 31 day challenge, to write 500 words (or more) a day for the next month or so, to break the wall, to disperse the cloud, to throw off the shackles, get the creative juices flowing, whichever metaphor you prefer; to shift the writer’s block and do what I love again.
Maybe this time I’ll actually get past the WordPress sign up page too?
I feel better already…
Written by Laura Watkins
Writer, creative and all-round lovely lady.