HOW TO BECOME HEAD OF MARKETING

Have you ever felt like you just had to see that show or go to that particular theatre? That feeling doesn’t just happen by accident. There are whole teams of people that create that ‘pull’.

Meet Amy Bruce, a 20-year-old with a bad ass job. As Head of Marketing at The Vaults in Waterloo, she has hella responsibility. Read on to find out how she has achieved so much at such a young age.img_0117

So, Head of Marketing – what does that mean exactly? As it’s a small company, we all do a bit of everything. I mainly run the art gallery, manage the box office for all shows and events, organise new events, meet with new artists and companies, manage the social media (which is a lot of fun) and always keep an eye out to find ‘out of the box’ creativity to bring to the space.

Did you always know that you wanted to do this? Never. I had my headset on becoming an actor. It wasn’t until I left college that I began to realise how many other jobs there were in in the arts – and not just a director, producer or writer. Creativity has always had my attention, I just never knew how to express it. Working at The Vaults has definitely opened my eyes.

How did you end up in this role then?  I’d been working in catering since I was 13 and just had enough. I was so sick and tired of miserable customers coming and going so I applied for The Vault’s Festival 2016. I knew nothing about it beforehand, went for an interview and got it. I was so proud of myself, voluntary or not. I was so keen on the company and venue, I showed a lot of interest and got on board on the Goosebumps Front of House team. From there, a position opened up and I was referred to as Head of Marketing.

Did you go to university? Why yes, I did. For one day (insert laugh). Coming towards the end of college, we were drilled in to get onto UCAS and apply for universities/drama schools. I applied for 5, got in and didn’t go. As all parents want the best for their child, I felt I should only go to please them both. Day 1: settled into the stone walls of Kent University and had never felt so sure to just leave. Day 2: rang up the father and back to Essex I went. I don’t regret it at all and I’m so happy I never turned back.

What do you love about your job? Every day is completely different due to events, theatre and gigs etc. It’s SO much fun. My team is also so supportive and the most chilled out people you could ever meet. They give me so many opportunities to push myself and to cultivate amazing creativity. If I’m being completely honest, my job is a dream.

Every job has its downsides, though – what’s yours? My downside would be the fact I work opposite the best Greensmiths. Who knew that being friendly in London would get you free pastries every now and again? Cheers Dave!

Where do you see yourself next? I change my mind every day, although overall, I see myself travelling around the world, seeing new things and meeting new people. I’ve got a craving for it and I believe it’s so important to experience it all. I’m so excited.

What has been the hardest thing about getting to your position? The hardest thing would be taking on the responsibilities. I have never had a job where I’m in charge of a box office, let alone the entire building before. There was so much information to take in and it was quite overwhelming. However, my team is so unbelievably amazing, they chilled me right out.

Has your job turned out to be what you expected? Not at all. To be honest, I hadn’t had a clue what to expect. I’d never experienced a job role like this before so I was freaking the f out. Although, one month in and I can’t believe I second thought any of it.

What does a typical day at the office look like for you? 11 am start (I know, dreamy or what?) open up the gallery for the public, scan through my emails (deep huff) and write a ‘to do’ list with boxes to tick off once I have completed them (huff no.2). Flag flag flag and a coffee (or two), followed by surround sound system with Miri Green from Sino Radio playing. Emails complete and time to get on with planning new events and liaising with upcoming artists and shows. Before I know it, it’s home time. It goes so quick in the office. Having a job where you don’t feel like you’re working because you love it is the best job you could possibly ask for.

What’s the dress code at work? Dress code is anything you feel comfortable in at The Vaults. It’s the only place I’ve worked where I feel like a human being, it’s great. I don’t think companies realise that if you treat your staff right and let them feel comfortable, they’ll bring out the best in the job.

What are your achievable goals? To write as much as I can, to produce my play, see as many places and meet as many people as my eyes and heart can take and to put myself in daily awkward situations.

If you could do anything other than what you do now, what would it be? I would travel worldwide as a writer and photographer.

What’s the best way to make a good impression? Right, well. We’re not everyone’s cup of tea, don’t try to fake it for anyone. If you are nothing but true to yourself, the right people will come your way = a good impression (to some, not everyone). Oh, and throw in a joke or something.

What are two of the most likely interview questions you might get asked when going for your job?

“Why do you want to work for this company?”

and

“Give me an example of when you resolved a chaotic situation involving the general public.”

And finally, what one piece of practical career advice would you give to your younger self? Tell more people to fuck off.

Want to more about marketing?

Contact Amy here

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